Scoring profitable growth: Tools to begin and win  


Businesspeople want to grow their businesses.

However, they don’t know where to begin and which growth alternatives to pursue.

StratStar tools

  • Clarify the current business positioning
  • Develop a list of growth options
  • Rate each growth option on five key parameters

In a StratStar workshop, leadership teams identify growth alternatives and then evaluate them to choose the best one(s) to pursue.  

StratStar evaluations

  • Score each growth option
  • Visualize each growth option’s relative strengths and weaknesses



StratStar results

  • Enable numerical and visual comparisons of growth options
  • Capture valuable leadership thinking from discussions
  • Provide the foundation to develop a growth plan

StratStar initiates the growth planning process

At the end of the workshop, every team has a start on a growth plan with clear next steps. 

  • Customer/consumer research: target market in-depth info.
  • Financial analysis: past and pro forma data
  • Market/competitive analysis
  • Capabilities/feasibility analysis: ops, talent, systems, etc.
  • Goodwill evaluation


Case Studies


Pacer Health Inc. is an international phone app technology company that created Pacer, the world’s most downloaded daily activity tracking app for Android and iOS. More than 10 million monthly active users in 100+ countries participate in Pacer’s individual, group, and team virtual challenges.

Because of Covid-19’s effect on the booming virtual corporate health and wellness industry, the company’s leaders wanted to evaluate market development and product enhancement opportunities to grow the business. Given these results, the team has the clarity to move forward on growth initiatives.

Our growth and successes in the past couple of years have proven that our business is heading in the right direction. We needed a tool to help take stock of where to go next. Strat Star has been that tool, allowing us to visualize our growth potential and create the steps to make it happen.

— Eric McGraw, International Business Development, Pacer


The Little Coffee Company                                                                                          

This company partners with veterans, disabled people, and other entrepreneurs to create coffee businesses and offer artisanal, single-origin coffee sourced directly from indigenous growers.

The leadership team evaluated several different business models, discussed pros and cons for each, and planned next steps.

Strat Star’s value is in identifying and prioritizing the best business opportunities and then using the data to develop a marketing plan that systematically tackles each priority.

Steve Doherty, CFO, The Little Coffee Company



THRIVE Massage & Wellness                                                                             

This community-focused spa is considering a number of alternatives to grow and serve more people, relieving their pain, relaxing their minds, and increasing their wellness.

The StratStar exploration prompted in-depth discussions by asking and addressing key questions.

By clarifying the positioning, identifying and scoring growth options, and prioritizing the options, the owner and staff have a growth plan to guide them as they expand the business.

Melissa‘s StratStar business growth options tool provides a ready framework to evaluate your choices based on C-suite metrics. Her participation in the process elevated our thinking to a 10,000-foot level allowing us to get a crystal clear vision of what we needed to do next.
It’s so great to work with someone who elevates the quality of the questions you’re asking.
My team was energized and fully engaged in this process and the dialogue with Melissa.
Highly recommended! We will definitely reengage with her as we implement our growth processes. If my business was a lot bigger I would be spending a big portion of my time trying to recruit her for my C-suite team.

, Founder THRIVE Massage and Wellness


This was great! The StratStar exercise was a useful workshop in helping my team prioritize the next best actions. Through its combination of qualitative and quantitative metrics, we gained a clearer picture of where we should allocate most of our attention and resources. I highly recommend Melissa if you’re looking for an experienced leader to help you strategize your growth.

— Devan Rome, BrainPal (consultant to Thrive) 


Find growth opportunities for your business with StratStar:

  • Contact form
  • Phone: 614 886 5765
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