Scoring profitable growth: Tools to begin and win  

Businesspeople want to grow their businesses.

However, they don’t know where to begin and which growth alternatives to pursue.

StratStar tools

• Clarify the current business positioning
• Develop a list of growth options
• Rate each growth option on five key parameters

StratStar evaluations

• Score each growth option
• Visualize each growth option’s relative strengths and weaknesses

StratStar results

• Enable numerical and visual comparisons of growth options
• Capture valuable leadership thinking from discussions
• Provide the foundation to develop a growth plan

StratStar initiates the growth planning process

• Customer/consumer research: target market in-depth info.
• Financial analysis: past and pro forma data
• Market/competitive analysis
• Capabilities/feasibility analysis: ops, talent, systems, etc.
• Goodwill evaluation

Case Studies

The Little Coffee Company

This company partners with veterans, disabled people, and other entrepreneurs to create coffee businesses and offer artisanal, single-origin coffee sourced directly from indigenous growers.

The leadership team evaluated several different business models, discussed pros and cons for each, and planned next steps.

Strat Star’s value is in identifying and prioritizing the best business opportunities and then using the data to develop a marketing plan that systematically tackles each priority.

— Steve Doherty, CFO, The Little Coffee Company

THRIVE Massage & Wellness 

This community-focused spa is considering a number of alternatives to grow and serve more people, relieving their pain, relaxing their minds, and increasing their wellness.

The StratStar exploration prompted in-depth discussions by asking and addressing key questions.

By clarifying the positioning, identifying and scoring growth options, and prioritizing the options, the owner and staff have a growth plan to guide them as they expand the business.

This was great! Thanks for hosting it. I found it to be quite the useful exercise.

— Devan Rome, BrainPal