{"id":13,"date":"2021-10-20T15:57:29","date_gmt":"2021-10-20T15:57:29","guid":{"rendered":"https:\/\/woodchucktestsite.com\/f4\/?post_type=project&#038;p=13"},"modified":"2024-11-26T15:48:09","modified_gmt":"2024-11-26T15:48:09","slug":"b2b-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/b2b-marketing\/","title":{"rendered":"VersaShield"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Main Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>A superior B2B rolled moisture barrier for flooring was not getting traction; sales of $1-2M.<\/p>\n<h3><\/h3>\n<h3>Action:<\/h3>\n<ul style=\"padding-bottom: 0px;\">\n<li>Created a full go-to-market strategy and commercialization program:\n<ul>\n<li>Product repositioning<\/li>\n<li>Customer and competitive analyses<\/li>\n<li>Research with users and prospects<\/li>\n<li>Differentiators, branding, messaging<\/li>\n<li>Sales and trade show tools<\/li>\n<li>Promotional\/YouTube videos<\/li>\n<li>Adwords campaigns and social strategy<\/li>\n<li>Conceived and developed AIA CEU presentations to reach architects<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Result:<\/h3>\n<ul style=\"padding-bottom: 0px;\">\n<li>4-year CAGR: 56% increase<\/li>\n<li style=\"margin-left: 25px;\">Yr. 1 sales increased 68%, Yr. 2 up 46%, Yrs. 3 and 4 50+% increases<\/li>\n<li>Tracking to $100M brand<\/li>\n<li>160+ specifications (to date) from 650+ AIA CEU presentations to architects<\/li>\n<li>Website views increased 50%<\/li>\n<li>Thousands of YouTube views from 50+ Floored by VersaShield videos established the brand as the industry gold standard.<\/li>\n<li>Parent company, Halex, was acquired for $47M, based primarily on VersaShield.<\/li>\n<\/ul>\n<h3><\/h3>\n<p><em>\u201cVersaShield has worked with F4Marketing on multiple projects, including innovation, consumer insights, sales presentations, CEU training, promotional and informational videos, and trade show materials. Melissa and her partners improved awareness, enhanced communication, and increased top line sales. <span style=\"text-decoration: underline;\">Our 56% increase in VersaShield sales is a direct result of those projects<\/span>. I recommend that any company looking to increase sales contact Melissa.\u201d<\/em><br \/>\n<strong>&#8211; Mark Chichak, President and CEO<\/strong>[\/et_pb_text][et_pb_text admin_label=&#8221;Video 1 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; link_option_url=&#8221;https:\/\/vimeo.com\/661597259&#8243; link_option_url_new_window=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: VersaShield Introduction: Updated <a href=\"https:\/\/vimeo.com\/661597259\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/661597259&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Versa-Updated-1.png&#8221; admin_label=&#8221;Video 1 &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 2 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: Thank You, VersaShield\u00a0<a href=\"https:\/\/vimeo.com\/661599313\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Video 2 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: Thank You, VersaShield\u00a0<a href=\"https:\/\/vimeo.com\/661599313\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/661599313&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Picture1.jpg&#8221; admin_label=&#8221;Video 2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 3 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: VersaShield for Retail <a href=\"https:\/\/vimeo.com\/663806628\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/663806628&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/versashield-retail.png&#8221; admin_label=&#8221;Video 3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 4 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: VersaShield for Construction <a href=\"https:\/\/vimeo.com\/663806140\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/663806140&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/VersaShieldConstruction.png&#8221; admin_label=&#8221;Video 4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 5 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: Floored by VersaShield: Heavy Rolling Loads <a href=\"https:\/\/vimeo.com\/663848472\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/663848472&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Heavy-Rolling-Loads-5.png&#8221; admin_label=&#8221;Video 5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 6 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: Floored by VersaShield: Mold in Flooring <a href=\"https:\/\/vimeo.com\/663846973\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/663846973&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Mold-Flooring-6.png&#8221; admin_label=&#8221;Video 5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 7 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: Floored by VersaShield: Old Construction<a href=\"https:\/\/vimeo.com\/663840571\" target=\"_blank\" rel=\"noopener\"> &gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/663840571&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Old-Construction-7.png&#8221; admin_label=&#8221;Video 7&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 8 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]VIDEO: Floored by VersaShield: Concrete Curing<a href=\"https:\/\/vimeo.com\/663835468\" target=\"_blank\" rel=\"noopener\"> &gt;<\/a>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/663835468&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Concrete-Curing-8.png&#8221; admin_label=&#8221;Video 8&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 9 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: Floored by VersaShield: Water of Convenience <a href=\"https:\/\/vimeo.com\/663837946\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/663837946&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/VersaShield-Water-Convenience.png&#8221; admin_label=&#8221;Video 9&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 10 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: Floored by VersaShield: Moisture Movement <a href=\"https:\/\/vimeo.com\/663844822\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/663844822&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/MoistureMovement.png&#8221; admin_label=&#8221;Video 10&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 11 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: Floored by VersaShield: Contamination <a href=\"https:\/\/vimeo.com\/663845762\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/663845762&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Contamination.png&#8221; admin_label=&#8221;Video 11&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 12 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO: VersaShield Introduction: Original <a href=\"https:\/\/vimeo.com\/661601327\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/661601327&#8243; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Original.png&#8221; admin_label=&#8221;Video 12&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Video 13 Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Halex YouTube Channel <a href=\"https:\/\/www.youtube.com\/user\/versashield\/videos\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;3 Images Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AIA course: New Developments in Concrete Slab Moisture Mitigation<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/VS-Image-1.jpg&#8221; title_text=&#8221;VS-Image-1&#8243; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;image 1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/VS-Image-2.jpg&#8221; title_text=&#8221;VS-Image-2&#8243; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;image 2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/VS-Image-3.jpg&#8221; title_text=&#8221;VS-Image-3&#8243; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;image 3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Ad Title Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VersaShield trade ad<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/VS-Image-4.jpg&#8221; alt=&#8221;versashield&#8221; title_text=&#8221;versashield&#8221; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;ad image&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This product line grew 56% (CAGR) for four years, and the parent company was acquired for $47M as a result of our go-to-market strategy and marketing.<\/p>\n","protected":false},"author":1,"featured_media":714,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3><p>A superior construction rolled moisture barrier was not getting traction; sales $1-2MM <strong>Action<\/strong>: We created a full go-to-market strategy and commercialization program: repositioning, customer and competitive analyses, differentiators, research, branding, messaging, sales and trade show tools, promotional\/YouTube videos, Adwords campaign, and social strategy; conceived and developed AIA CEU presentations to reach architects <strong>Result<\/strong>: Yr. 1 sales increased 68%, Yr. 2 up 46%, Yrs. 3 and 4 50+% increases; 4-year CAGR: 56%; Halex acquired for $47MM based primarily on VersaShield; tracking to $100MM brand<\/p><ul><li style=\"list-style-type: none;\"><ul><li>160+ specifications (to date) from 650+ CEU presentations to architects<\/li><li>Website views increased 50%<\/li><li>Thousands of YouTube views from 50+ videos established the brand as the industry expert<\/li><\/ul><\/li><\/ul><p><i>\u201cHalex has worked with Melissa on multiple projects, including innovation, consumer insights, sales presentations, CEU training, promotional and informational videos, and trade show materials. She and her partners improved awareness, enhanced communication, and increased top line sales. <u>Our 68% increase in VersaShield sales is a direct result of those projects<\/u>. I recommend that any company looking to increase sales contact Melissa.\u201d <strong>- Mark Chichak, President and CEO<\/strong><\/i> <a href=\"https:\/\/woodchucktestsite.com\/f4\/portfolio.html\"><<<\/a><\/p><h2>\u00a0<\/h2><p>\u00a0<\/p><h3>VIDEOS<\/h3><ul><li>VersaShield Introduction: <a href=\"https:\/\/www.youtube.com\/watch?v=OkZFlIxMelU\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=OkZFlIxMelU<\/a><\/li><li>\u201cThank You, VersaShield\u201d <a href=\"https:\/\/www.youtube.com\/watch?v=JHrsQX_x3IM\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=JHrsQX_x3IM<\/a><\/li><li>VersaShield for Retail: <a href=\"https:\/\/www.youtube.com\/watch?v=rI9PHdEN6Q8\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=rI9PHdEN6Q8<\/a><\/li><li>VersaShield for Construction: <a href=\"https:\/\/www.youtube.com\/watch?v=gI-cIs9XCeA\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=gI-cIs9XCeA<\/a><\/li><li>VersaShield - A Quick Introduction: <a href=\"https:\/\/www.youtube.com\/watch?v=N_FEEngxAag\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=N_FEEngxAag<\/a><\/li><\/ul>","_et_gb_content_width":"","footnotes":""},"project_category":[38,39,45,46,6,17,7,31,5,18,30,9,27,26,25,24,23,33,32,22,21,19],"project_tag":[],"class_list":["post-13","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-industries","project_category-all-expertise","project_category-private-equity-venture-capital","project_category-private-equity-venture-capital-expertise","project_category-growth-strategy","project_category-go-to-market-strategy","project_category-positioning","project_category-competitive-analysis","project_category-b2b","project_category-differentiators","project_category-research-insights","project_category-branding-logo","project_category-messaging","project_category-website","project_category-video","project_category-promotion-advertising","project_category-social-digital","project_category-content-marketing","project_category-public-relations","project_category-sales-collateral","project_category-presentation-design","project_category-consumer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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