{"id":21,"date":"2021-10-20T12:01:59","date_gmt":"2021-10-20T12:01:59","guid":{"rendered":"https:\/\/woodchucktestsite.com\/f4\/?post_type=project&#038;p=21"},"modified":"2024-11-26T23:55:09","modified_gmt":"2024-11-26T23:55:09","slug":"consumer-products-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/consumer-products-marketing\/","title":{"rendered":"Evolution Lighting"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|false|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>(Project 1) This brand team wanted to better understand the end consumer\u2019s decision-making process to guide product development and retailer presentations.<\/p>\n<h3>\u00a0<\/h3>\n<h3>Action:<\/h3>\n<ul>\n<li>Quantitative research with decision makers generated valuable data<\/li>\n<li>Qualitative research gathered input to understand the \u201cwhy behind the buy\u201d<\/li>\n<\/ul>\n<h3>\u00a0<\/h3>\n<h3>Result:<\/h3>\n<ul>\n<li>Won multi-million-dollar incremental SKUs at major retailers<\/li>\n<li>Gained valuable insights for future planning<\/li>\n<li>Retargeted product development, given the research<\/li>\n<li>Developed data-based plans for each retail customer<\/li>\n<\/ul>\n<p><em>\u201c\u2026You presented robust insight about the Back to School Guest. I\u2019d love if you can send me a soft copy of everything you shared\u2026\u00a0<u>Great information<\/u>.\u201d<br \/><\/em><strong>&#8211; Buyer of a major retailer<\/strong><\/p>\n<h3>\u00a0<\/h3>\n<h3>Issue:<\/h3>\n<p>(Project 2) Past innovation efforts were unsuccessful.<\/p>\n<h3>\u00a0<\/h3>\n<h3>Action:<\/h3>\n<ul>\n<li>Led three-day, hands-on summit with key leaders: product managers, technical support, sales and account managers<\/li>\n<li>Brainstormed ideation\/innovation opportunities<\/li>\n<li>Reviewed the viability and challenges to execution for each final concept<\/li>\n<\/ul>\n<h3>\u00a0<\/h3>\n<h3>Result:<\/h3>\n<ul>\n<li>Multi-million dollar sales increases\n<ul>\n<li>4 immediately commercializable product concepts<\/li>\n<li>14 total viable concepts<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><em>\u201cFrom your meetings\/teachings we have made four innovation projects the\u00a0<u>#1 focus of the entire company<\/u>\u00a0to achieve certain milestones and to have these four items launched by mid-year. We are very excited about this and the entire company understands the importance of achieving the milestones\u2026I believe two will be over one million dollars in sales each.\u201d<br \/><\/em><strong>&#8211; A. Corydon Meyer, President &amp; CEO, Evolution Lighting, LLC<\/strong><\/p>\n<p><em>\u201cI thought it was informative and very well rounded. I wouldn&#8217;t change anything. Melissa was just superb!\u201d<br \/><\/em><strong>&#8211; Anonymous Participant Evaluation<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1021 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-1486.jpg\" alt=\"\" width=\"536\" height=\"402\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-1486.jpg 536w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-1486-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 536px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1018\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-055.jpg\" alt=\"\" width=\"536\" height=\"401\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-055.jpg 536w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-055-480x359.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 536px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1020\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-0530.jpg\" alt=\"\" width=\"536\" height=\"400\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-0530.jpg 536w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-0530-480x358.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 536px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1019\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-0521.jpg\" alt=\"\" width=\"536\" height=\"400\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-0521.jpg 536w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-0521-480x358.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 536px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation\/ideation workshops and consumer research produced multi-million dollar skus and won business at major accounts. <\/p>\n","protected":false},"author":1,"featured_media":764,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\n(Project 1) This brand team wanted to better understand the end consumer\u2019s decision-making process to guide product development and retailer presentations.\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul>\r\n \t<li>Quantitative research with decision makers generated valuable data<\/li>\r\n \t<li>Qualitative research gathered input to understand the \u201cwhy behind the buy\u201d<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\n<ul>\r\n \t<li>Won multi-million-dollar incremental SKUs at major retailers<\/li>\r\n \t<li>Gained valuable insights for future planning<\/li>\r\n \t<li>Retargeted product development, given the research<\/li>\r\n \t<li>Developed data-based plans for each retail customer<\/li>\r\n<\/ul>\r\n<em>\u201c\u2026You presented robust insight about the Back to School Guest. I\u2019d love if you can send me a soft copy of everything you shared\u2026\u00a0<u>Great information<\/u>.\u201d\r\n<\/em><strong>- Buyer of a major retailer<\/strong>\r\n<h3><\/h3>\r\n<h3>Issue:<\/h3>\r\n(Project 2) Past innovation efforts were unsuccessful.\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul>\r\n \t<li>Led three-day, hands-on summit with key leaders: product managers, technical support, sales and account managers<\/li>\r\n \t<li>Brainstormed ideation\/innovation opportunities<\/li>\r\n \t<li>Reviewed the viability and challenges to execution for each final concept<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\n<ul>\r\n \t<li>Multi-million dollar sales increases\r\n<ul>\r\n \t<li>4 immediately commercializable product concepts<\/li>\r\n \t<li>14 total viable concepts<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<em>\u201cFrom your meetings\/teachings we have made four innovation projects the\u00a0<u>#1 focus of the entire company<\/u>\u00a0to achieve certain milestones and to have these four items launched by mid-year. We are very excited about this and the entire company understands the importance of achieving the milestones\u2026I believe two will be over one million dollars in sales each.\u201d\r\n<\/em><strong>- A. Corydon Meyer, President & CEO, Evolution Lighting, LLC<\/strong>\r\n\r\n<em>\u201cI thought it was informative and very well rounded. I wouldn't change anything. Melissa was just superb!\u201d\r\n<\/em><strong>- Anonymous Participant Evaluation\r\n\r\n<\/strong>\r\n\r\n<img class=\"aligncenter wp-image-1021 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-1486.jpg\" alt=\"\" width=\"536\" height=\"402\" \/>\r\n\r\n<img class=\"aligncenter wp-image-1018\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-055.jpg\" alt=\"\" width=\"536\" height=\"401\" \/>\r\n\r\n<img class=\"aligncenter wp-image-1020\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-0530.jpg\" alt=\"\" width=\"536\" height=\"400\" \/>\r\n\r\n<img class=\"aligncenter wp-image-1019\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/evolution-0521.jpg\" alt=\"\" width=\"536\" height=\"400\" \/>\r\n\r\n\u00a0","_et_gb_content_width":"","footnotes":""},"project_category":[38,39,45,46,6,3,30,29,28,20,8],"project_tag":[],"class_list":["post-21","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-industries","project_category-all-expertise","project_category-private-equity-venture-capital","project_category-private-equity-venture-capital-expertise","project_category-growth-strategy","project_category-consumer","project_category-research-insights","project_category-innovation-ideation","project_category-new-products","project_category-workshop-design","project_category-facilitation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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