{"id":23,"date":"2021-10-14T18:02:45","date_gmt":"2021-10-14T18:02:45","guid":{"rendered":"https:\/\/woodchucktestsite.com\/f4\/?post_type=project&#038;p=23"},"modified":"2024-11-27T15:41:15","modified_gmt":"2024-11-27T15:41:15","slug":"senior-care-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/senior-care-marketing\/","title":{"rendered":"Our Family Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>This unique Alzheimer\u2019s care business wanted to<\/p>\n<ul style=\"padding-bottom: 8px\">\n<li>Win against large, national senior living competitors<\/li>\n<li>Reach beyond the founder\u2019s personal connections<\/li>\n<li>Prepare the company for investment and expansion<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Action:<\/h3>\n<ul style=\"padding-bottom: 8px\">\n<li>Created the proprietary Four Principles of Memory Care to effectively differentiate from strong national competitors with large ad budgets<\/li>\n<li>Conducted customer experience (CX) research with residents\u2019 families<\/li>\n<li>Evolved the original brand<\/li>\n<li>Updated the website and added video and photos<\/li>\n<li>Produced short, focused videos based on the Four Principles of Memory Care<\/li>\n<li>Developed ads for targeted placement in key neighborhood publications<\/li>\n<li>Created the pitch presentation targeted to potential partners and investors<\/li>\n<li>Initiated ongoing touchpoints with influencers and families<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Result:<\/h3>\n<ul style=\"padding-bottom: 8px\">\n<li>4X sales increase<\/li>\n<li>Expanded from 2 to 11 locations, with more planned beyond Ohio<\/li>\n<li>Attracted significant investment<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u201cI have worked with Melissa on several projects over the years and have found her to be a major contributor to our groups. Her creative thinking along with her incredible organizational skills, goal-driven objectives, and her willingness to work makes Melissa\u00a0<u>a great value for any team<\/u>.\u201d<br \/>\n<strong>&#8211; Evan DuBro, President, Our Family Home, Inc.\u00a0<\/strong>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div>\n<p>WBNS 10TV story<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/677386149&#8243; image_src=&#8221;\/\/i.vimeocdn.com\/video\/1372976821-1575beca90b07dc2ea97756f346bc893b08cbcb5deac3aa9898cd141dec37dc1-d_960&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div>\n<div>\n<p>Two ads<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/ofh-art-1.png&#8221; title_text=&#8221;ofh-art-1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/ofh-art-2.png&#8221; title_text=&#8221;ofh-art-2&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div>\n<div>\n<p>Website home page<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/ofh-website.png&#8221; title_text=&#8221;ofh-website&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing results: 4X sales increase, expanded from 2 to 11 locations, attracted significant investment, and greatly improved census. <\/p>\n","protected":false},"author":1,"featured_media":1291,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[38,39,6,7,31,4,18,30,9,27,26,25,24,23,33,21,19],"project_tag":[],"class_list":["post-23","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-industries","project_category-all-expertise","project_category-growth-strategy","project_category-positioning","project_category-competitive-analysis","project_category-health-care","project_category-differentiators","project_category-research-insights","project_category-branding-logo","project_category-messaging","project_category-website","project_category-video","project_category-promotion-advertising","project_category-social-digital","project_category-content-marketing","project_category-presentation-design","project_category-consumer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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