{"id":25,"date":"2021-10-21T12:03:31","date_gmt":"2021-10-21T12:03:31","guid":{"rendered":"https:\/\/woodchucktestsite.com\/f4\/?post_type=project&#038;p=25"},"modified":"2024-11-26T23:52:54","modified_gmt":"2024-11-26T23:52:54","slug":"beverage-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/beverage-marketing\/","title":{"rendered":"Avitae"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>This innovative consumer products company wanted to refine its brand positioning and gather consumer insights.<\/p>\n<h3><\/h3>\n<h3>Action:<\/h3>\n<ul>\n<li>Identified three core target consumer groups<\/li>\n<li>Designed and fielded research to understand their preferences, likes, and dislikes<\/li>\n<li>Gathered initial reactions to various promotional messages<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Result:<\/h3>\n<ul>\n<li>Significantly increased retail distribution<\/li>\n<li>Refined communications targeted to different consumer groups<\/li>\n<\/ul>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This innovative caffeinated water company refined its brand positioning and gathered consumer insights to inform its promotion.<\/p>\n","protected":false},"author":1,"featured_media":709,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\nThis innovative consumer products company wanted to refine its brand positioning and gather consumer insights.\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul>\r\n \t<li>Identified three core target consumer groups<\/li>\r\n \t<li>Designed and fielded research to understand their preferences, likes, and dislikes<\/li>\r\n \t<li>Gathered initial reactions to various promotional messages<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\n<ul>\r\n \t<li>Significantly increased retail distribution<\/li>\r\n \t<li>Refined communications targeted to different consumer groups<\/li>\r\n<\/ul>\r\n\u00a0","_et_gb_content_width":"","footnotes":""},"project_category":[38,39,6,3,7,31,18,30,27],"project_tag":[],"class_list":["post-25","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-industries","project_category-all-expertise","project_category-growth-strategy","project_category-consumer","project_category-positioning","project_category-competitive-analysis","project_category-differentiators","project_category-research-insights","project_category-messaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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