{"id":27,"date":"2021-10-19T12:04:02","date_gmt":"2021-10-19T12:04:02","guid":{"rendered":"https:\/\/woodchucktestsite.com\/f4\/?post_type=project&#038;p=27"},"modified":"2022-10-02T13:28:55","modified_gmt":"2022-10-02T13:28:55","slug":"it-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/it-marketing\/","title":{"rendered":"StrategyCIO"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>This CIO-for-hire firm needed to create a strong identity, differentiate to prospects nationwide, and position for growth.<\/p>\n<h3><\/h3>\n<h3>Action:<\/h3>\n<ul>\n<li>Explored multiple positionings and naming strategies<\/li>\n<li>Benchmarked the competition and gathered client input<\/li>\n<li>Created a refined, focused brand and promoted it to key audiences<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Result:<\/h3>\n<ul>\n<li>The firm is attracting more qualified, profitable leads from across the nation.<\/li>\n<\/ul>\n<h3><\/h3>\n<p><em>\u00a0\u201cWe engaged Melissa when it was clear that the key to our corporate restructuring was to have a clear and defined marketing strategy. With Melissa&#8217;s extensive background we were comfortable in knowing that we would arrive at the right result. Her flexibility in meeting the needs of our geographically disparate team further solidified our decision. <u>With so many \u201cmarketing\u201d firms around, Melissa&#8217;s approach to concentrate on the core strategy and messaging was refreshing.<\/u> The challenge with us was that we were making a large strategic shift away from what we had been doing for the last 7 years. Getting it right the first time was critical. After countless calls and meetings we were able to chart the course for our future success. We recommend Melissa for those who are looking to define a clear and effective marketing strategy.\u201d<br \/>\n<\/em><strong>&#8211; Anish Mistry, Managing Partner, StrategyCIO, IT Leadership, CIO-for-hire\u00a0<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, this CIO-for-hire firm is differentiated to prospects nationwide and positioned for growth with a strong identity and clear messaging.<\/p>\n","protected":false},"author":1,"featured_media":789,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\nThis CIO-for-hire firm needed to create a strong identity, differentiate to prospects nationwide, and position for growth.\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul>\r\n \t<li>Explored multiple positionings and naming strategies<\/li>\r\n \t<li>Benchmarked the competition and gathered client input<\/li>\r\n \t<li>Created a refined, focused brand and promoted it to key audiences<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\n<ul>\r\n \t<li>The firm is attracting more qualified, profitable leads from across the nation.<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<em>\u00a0\u201cWe engaged Melissa when it was clear that the key to our corporate restructuring was to have a clear and defined marketing strategy. With Melissa's extensive background we were comfortable in knowing that we would arrive at the right result. Her flexibility in meeting the needs of our geographically disparate team further solidified our decision. <u>With so many \u201cmarketing\u201d firms around, Melissa's approach to concentrate on the core strategy and messaging was refreshing.<\/u> The challenge with us was that we were making a large strategic shift away from what we had been doing for the last 7 years. Getting it right the first time was critical. After countless calls and meetings we were able to chart the course for our future success. We recommend Melissa for those who are looking to define a clear and effective marketing strategy.\u201d\r\n<\/em><strong>- Anish Mistry, Managing Partner, StrategyCIO, IT Leadership, CIO-for-hire\u00a0<\/strong>","_et_gb_content_width":"","footnotes":""},"project_category":[38,39,6,2,7,31,18,30,9,27,26,33,32],"project_tag":[],"class_list":["post-27","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-industries","project_category-all-expertise","project_category-growth-strategy","project_category-tech","project_category-positioning","project_category-competitive-analysis","project_category-differentiators","project_category-research-insights","project_category-branding-logo","project_category-messaging","project_category-website","project_category-content-marketing","project_category-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>StrategyCIO - F4 Marketing<\/title>\n<meta name=\"description\" content=\"Now, this CIO-for-hire firm is differentiated to prospects nationwide and positioned for growth with a strong identity and clear messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodchucktestsite.com\/f4\/project\/it-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"StrategyCIO - F4 Marketing\" \/>\n<meta property=\"og:description\" content=\"Now, this CIO-for-hire firm is differentiated to prospects nationwide and positioned for growth with a strong identity and clear messaging.\" \/>\n<meta property=\"og:site_name\" content=\"F4 Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-02T13:28:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/strategy-cio-logos-300x300-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/it-marketing\\\/\",\"url\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/it-marketing\\\/\",\"name\":\"StrategyCIO - F4 Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/f4marketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/it-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/it-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/strategy-cio-logos-300x300-1.png\",\"datePublished\":\"2021-10-19T12:04:02+00:00\",\"dateModified\":\"2022-10-02T13:28:55+00:00\",\"description\":\"Now, this CIO-for-hire firm is differentiated to prospects nationwide and positioned for growth with a strong identity and clear messaging.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/it-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/it-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/it-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/strategy-cio-logos-300x300-1.png\",\"contentUrl\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/strategy-cio-logos-300x300-1.png\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/it-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/woodchucktestsite.com\\\/staging3\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"StrategyCIO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/f4marketing.com\\\/#website\",\"url\":\"https:\\\/\\\/f4marketing.com\\\/\",\"name\":\"F4 Marketing\",\"description\":\"Businesses seek growth. 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