{"id":29,"date":"2021-10-17T20:05:26","date_gmt":"2021-10-17T20:05:26","guid":{"rendered":"https:\/\/woodchucktestsite.com\/f4\/?post_type=project&#038;p=29"},"modified":"2022-10-04T02:47:52","modified_gmt":"2022-10-04T02:47:52","slug":"higher-ed-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/higher-ed-marketing\/","title":{"rendered":"Miami University"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>The Miami University Alumni Association and its Board of Directors are charged with increasing engagement among the university\u2019s 200,000+ alumni.<\/p>\n<h3>\u00a0<\/h3>\n<h3>Action:<\/h3>\n<ul style=\"padding-bottom: 0px;\">\n<li>Benchmarked other universities, their alumni relations, and alumni programs<\/li>\n<li>Created customer experience (CX) research to\n<ul>\n<li>Understand hurdles to alumni engagement<\/li>\n<li>Determine desired activities to appeal to different cohorts (Pro Bono)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>\u00a0<\/h3>\n<h3>Result:<\/h3>\n<ul style=\"padding-bottom: 0px;\">\n<li>Results have provided specific, actionable feedback to inform programming plans and activities.<\/li>\n<li>Discussions with university partners are underway.<\/li>\n<li>Action plans are being executed.<\/li>\n<\/ul>\n<h3>\u00a0<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1025 size-full\" style=\"padding-top: 15px;\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/miami-u-ppt.jpg\" alt=\"\" width=\"868\" height=\"630\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/miami-u-ppt.jpg 868w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/miami-u-ppt-480x348.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 868px, 100vw\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing data is informing the university&#8217;s programming and activities to increase engagement among the 200,000+ alumni.<\/p>\n","protected":false},"author":1,"featured_media":816,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\nThe Miami University Alumni Association and its Board of Directors are charged with increasing engagement among the university\u2019s 200,000+ alumni.\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul style=\"padding-bottom: 0px;\">\r\n \t<li>Benchmarked other universities, their alumni relations, and alumni programs<\/li>\r\n \t<li>Created customer experience (CX) research to\r\n<ul>\r\n \t<li>Understand hurdles to alumni engagement<\/li>\r\n \t<li>Determine desired activities to appeal to different cohorts (Pro Bono)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\n<ul style=\"padding-bottom: 0px;\">\r\n \t<li>Results have provided specific, actionable feedback to inform programming plans and activities.<\/li>\r\n \t<li>Discussions with university partners are underway.<\/li>\r\n \t<li>Action plans are being executed.<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<img class=\"aligncenter wp-image-1025 size-full\" style=\"padding-top: 15px;\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/09\/miami-u-ppt.jpg\" alt=\"\" width=\"868\" height=\"630\" \/>","_et_gb_content_width":"","footnotes":""},"project_category":[39,38,31,19,4,30],"project_tag":[],"class_list":["post-29","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-expertise","project_category-all-industries","project_category-competitive-analysis","project_category-consumer-experience","project_category-health-care","project_category-research-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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