{"id":3228,"date":"2024-11-09T15:57:51","date_gmt":"2024-11-09T15:57:51","guid":{"rendered":"https:\/\/woodchucktestsite.com\/f4\/?post_type=project&#038;p=3228"},"modified":"2025-01-03T16:55:23","modified_gmt":"2025-01-03T16:55:23","slug":"competitive-analysis-customer-experience-cx","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/","title":{"rendered":"Functional Living Design Group"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Issue\u00a0<\/strong><\/p>\n<p>Functional Living is a successful, woman-owned remodeling company that wanted to<\/p>\n<ul>\n<li>\u00a0Focus their positioning in an increasingly competitive environment<\/li>\n<li>\u00a0Clarify communications to reflect company values<\/li>\n<li>\u00a0Highlight advantages of working with experienced professionals<\/li>\n<li>\u00a0Increase awareness and name recognition of the company<\/li>\n<\/ul>\n<p><strong>Action\u00a0<\/strong><\/p>\n<ul>\n<li>\u00a0Created Competitive Strength Grid<\/li>\n<li>\u00a0Gathered customer experience (CX) insights<\/li>\n<li>\u00a0Defined positioning and differentiators<\/li>\n<li>\u00a0Updated messaging for site and communications<\/li>\n<li>\u00a0Developed tagline and The Functional Living Promise<\/li>\n<li>\u00a0Created marketing calendar and promotional ideas<\/li>\n<\/ul>\n<p><strong>Result<\/strong> (ongoing)<\/p>\n<p>The company is booking projects well into the future with ideal clients.<\/p>\n<p><em>Working with F4Marketing and Melissa Fisher was like working with a friend who was truly interested in your business. From our first meeting she displayed a true interest in our company and worked with us to develop a marketing message that was based on true customer feedback and marketplace analysis. She spent the time necessary to do the research, develop concepts and assist us with clarifying our position in the market. Overall, working with Melissa was wonderful. We will continue to stay in touch!<\/em><\/p>\n<p><strong>\u00a0<\/strong><strong>&#8212; Kathy Morgan, President, Functional Living Design Group <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Issue\u00a0 Functional Living is a successful, woman-owned remodeling company that wanted to \u00a0Focus their positioning in an increasingly competitive environment \u00a0Clarify communications to reflect company values \u00a0Highlight advantages of working with experienced professionals \u00a0Increase awareness and name recognition of the company Action\u00a0 \u00a0Created Competitive Strength Grid \u00a0Gathered customer experience (CX) insights \u00a0Defined positioning and differentiators [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3220,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p><strong>Issue\u00a0<\/strong><\/p><p>This successful, woman-owned remodeling company wanted to<\/p><ul><li>\u00a0Focus the positioning in an increasingly competitive environment<\/li><li>\u00a0Clarify communications to reflect company values<\/li><li>\u00a0Highlight advantages of working with experienced professionals<\/li><li>\u00a0Increase awareness and name recognition of the company<\/li><\/ul><p><strong>Action\u00a0<\/strong><\/p><ul><li>\u00a0Created Competitive Strength Grid<\/li><li>\u00a0Gathered customer experience (CX) insights<\/li><li>\u00a0Defined positioning and differentiators<\/li><li>\u00a0Updated messaging for site and communications<\/li><li>\u00a0Developed tagline and The Functional Living Promise<\/li><li>\u00a0Created marketing calendar and promotional ideas<\/li><\/ul><p><strong>Result<\/strong> (ongoing)<\/p><p>The company is booking projects well into the following year.<\/p>","_et_gb_content_width":"","footnotes":""},"project_category":[38,39,3,7,31,18,30,27,19],"project_tag":[],"class_list":["post-3228","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-industries","project_category-all-expertise","project_category-consumer","project_category-positioning","project_category-competitive-analysis","project_category-differentiators","project_category-research-insights","project_category-messaging","project_category-consumer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Functional Living Design Group - F4 Marketing<\/title>\n<meta name=\"description\" content=\"We created a compelling competitive positioning for a crowded remodeling environment to clarify and differentiate this woman-owned business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Functional Living Design Group - F4 Marketing\" \/>\n<meta property=\"og:description\" content=\"We created a compelling competitive positioning for a crowded remodeling environment to clarify and differentiate this woman-owned business.\" \/>\n<meta property=\"og:site_name\" content=\"F4 Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T16:55:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-08-at-10.27.58-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"142\" \/>\n\t<meta property=\"og:image:height\" content=\"140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/competitive-analysis-customer-experience-cx\\\/\",\"url\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/competitive-analysis-customer-experience-cx\\\/\",\"name\":\"Functional Living Design Group - F4 Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/f4marketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/competitive-analysis-customer-experience-cx\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/competitive-analysis-customer-experience-cx\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Screen-Shot-2024-11-08-at-10.27.58-PM.png\",\"datePublished\":\"2024-11-09T15:57:51+00:00\",\"dateModified\":\"2025-01-03T16:55:23+00:00\",\"description\":\"We created a compelling competitive positioning for a crowded remodeling environment to clarify and differentiate this woman-owned business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/competitive-analysis-customer-experience-cx\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/competitive-analysis-customer-experience-cx\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/competitive-analysis-customer-experience-cx\\\/#primaryimage\",\"url\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Screen-Shot-2024-11-08-at-10.27.58-PM.png\",\"contentUrl\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Screen-Shot-2024-11-08-at-10.27.58-PM.png\",\"width\":142,\"height\":140},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/competitive-analysis-customer-experience-cx\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/woodchucktestsite.com\\\/staging3\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Functional Living Design Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/f4marketing.com\\\/#website\",\"url\":\"https:\\\/\\\/f4marketing.com\\\/\",\"name\":\"F4 Marketing\",\"description\":\"Businesses seek growth. We find it. They profit.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/f4marketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Functional Living Design Group - F4 Marketing","description":"We created a compelling competitive positioning for a crowded remodeling environment to clarify and differentiate this woman-owned business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/","og_locale":"en_US","og_type":"article","og_title":"Functional Living Design Group - F4 Marketing","og_description":"We created a compelling competitive positioning for a crowded remodeling environment to clarify and differentiate this woman-owned business.","og_site_name":"F4 Marketing","article_modified_time":"2025-01-03T16:55:23+00:00","og_image":[{"width":142,"height":140,"url":"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-08-at-10.27.58-PM.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/","url":"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/","name":"Functional Living Design Group - F4 Marketing","isPartOf":{"@id":"https:\/\/f4marketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/#primaryimage"},"image":{"@id":"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/#primaryimage"},"thumbnailUrl":"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-08-at-10.27.58-PM.png","datePublished":"2024-11-09T15:57:51+00:00","dateModified":"2025-01-03T16:55:23+00:00","description":"We created a compelling competitive positioning for a crowded remodeling environment to clarify and differentiate this woman-owned business.","breadcrumb":{"@id":"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/#primaryimage","url":"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-08-at-10.27.58-PM.png","contentUrl":"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-08-at-10.27.58-PM.png","width":142,"height":140},{"@type":"BreadcrumbList","@id":"https:\/\/woodchucktestsite.com\/f4\/project\/competitive-analysis-customer-experience-cx\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/woodchucktestsite.com\/f4\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/woodchucktestsite.com\/staging3\/project\/"},{"@type":"ListItem","position":3,"name":"Functional Living Design Group"}]},{"@type":"WebSite","@id":"https:\/\/f4marketing.com\/#website","url":"https:\/\/f4marketing.com\/","name":"F4 Marketing","description":"Businesses seek growth. We find it. They profit.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/f4marketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project\/3228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/comments?post=3228"}],"version-history":[{"count":11,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project\/3228\/revisions"}],"predecessor-version":[{"id":3356,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project\/3228\/revisions\/3356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/media\/3220"}],"wp:attachment":[{"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/media?parent=3228"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project_category?post=3228"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project_tag?post=3228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}