{"id":836,"date":"2021-10-16T15:08:52","date_gmt":"2021-10-16T15:08:52","guid":{"rendered":"http:\/\/f4marketing.com\/?post_type=project&#038;p=836"},"modified":"2022-10-04T02:19:30","modified_gmt":"2022-10-04T02:19:30","slug":"marketing-architects","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/marketing-architects\/","title":{"rendered":"m+a Architects"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>This firm of over 80 architects, designers, planners, and other professionals wanted to increase awareness, generate leads, and grow.<\/p>\n<ul style=\"padding-bottom: 0px;\">\n<li>Goals:\n<ul>\n<li>Showcase their considerable expertise across industries<\/li>\n<li>Refine communications to both regional and national communities<\/li>\n<li>Prepare for possible issues that may require sensitive communication<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Action:<\/h3>\n<ul>\n<li>Designed and conducted customer experience (CX) research to better understand the client\u2019s decision-making dynamic and plan for future growth<\/li>\n<li>Developed crisis communications plan and media outreach strategy<\/li>\n<li>Wrote and edited thought leadership pieces to highlight the firm\u2019s industry expertise<\/li>\n<li>Created PR pitches to increase brand recognition with prospective clients<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Result:<\/h3>\n<ul>\n<li>M+A was featured in consumer and trade media on TV, radio, and print\/digital in both national and local outlets.<\/li>\n<li>The firm\u2019s client list is growing, along with their prominence in key markets.<\/li>\n<li>A reputation for deep industry expertise, from healthcare and senior living to retail and education, has become a hallmark of the firm.<\/li>\n<\/ul>\n<h3><\/h3>\n<p><em>\u201cMelissa got done in one week what our old PR firm accomplished in one year.\u201d<\/em><br \/>\n<strong>&#8211; Samantha Dickerson, Director of Strategic Communications, M+A Architects<\/strong>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;HelveticaNeue-Light||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>VIDEO<br \/>WSYX video: Advising health systems <a href=\"https:\/\/abc6onyourside.com\/news\/local\/columbus-architect-advising-health-systems-on-how-to-prepare-buildings-for-covid-19-surge\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/676042921&#8243; image_src=&#8221;\/\/i.vimeocdn.com\/video\/1370018018-9b9b4735fcdf81e06d988e84c9d4e26d72a655337b6ddf3b6cb82c6f942892d4-d_960&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;HelveticaNeue-Light||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Chainstore Age Article (Nov.\/Dec. 2020) <a href=\"https:\/\/issuu.com\/ensembleiq\/docs\/csa_11_2020?fr=sZDA2MjgwODQ2MQ\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/csa-logo.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;HelveticaNeue-Light||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Healthcare Design (HCD) article, April 21, 2020\u200b <a href=\"https:\/\/www.healthcaredesignmagazine.com\/trends\/perspectives\/covid-19-the-path-forward\/?hilite=%27M%2BA%27\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/healthcare-design-logo.png&#8221; title_text=&#8221;healthcare-design-logo&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][el_modal_popup modal_id=&#8221;el_modal_popup_module_1&#8243; trigger_element_type=&#8221;image&#8221; trigger_image=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/healthcare-design-article.png&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1624 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/healthcare-design-article.png\" alt=\"\" width=\"444\" height=\"1182\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/healthcare-design-article.png 444w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/healthcare-design-article-113x300.png 113w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/healthcare-design-article-385x1024.png 385w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/p>\n<p>[\/el_modal_popup][et_pb_button button_url=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2022\/02\/covid-19-path-forward.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download PDF&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;HelveticaNeue-Light||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Seniors Housing Business article, April 17, 2020 <a href=\"https:\/\/seniorshousingbusiness.com\/four-infection-control-ideas-for-even-after-covid-19\/\" target=\"_blank\" rel=\"noopener\">&gt;<\/a><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/senior-housing-business.png&#8221; title_text=&#8221;senior-housing-business&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][el_modal_popup modal_id=&#8221;el_modal_popup_module_1&#8243; trigger_element_type=&#8221;image&#8221; trigger_image=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/shb-article.png&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1630 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/shb-article.png\" alt=\"\" width=\"520\" height=\"938\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/shb-article.png 520w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/shb-article-480x866.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 520px, 100vw\" \/><\/p>\n<p>[\/el_modal_popup][et_pb_button button_url=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2022\/02\/four-infection-control-ideas-for-even-after-covid-19.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download PDF&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;HelveticaNeue-Light||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Chainstore Age article, November\/December 2020<\/p>\n<p>[\/et_pb_text][el_modal_popup modal_id=&#8221;el_modal_popup_module_1&#8243; trigger_element_type=&#8221;image&#8221; trigger_image=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/csa-1.png&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1618 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/csa-1.png\" alt=\"\" width=\"554\" height=\"686\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/csa-1.png 554w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/csa-1-480x594.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 554px, 100vw\" \/><\/p>\n<p>[\/el_modal_popup][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exposure in consumer and trade TV, radio, and print\/digital in national and local media built prominence in key markets and client lists.<\/p>\n","protected":false},"author":1,"featured_media":1292,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\n<ul>\r\n \t<li>This firm of over 80 architects, designers, planners, and other professionals wanted to increase awareness, generate leads, and grow.<\/li>\r\n \t<li>Goals:\r\n<ul>\r\n \t<li>Showcase their considerable expertise across industries<\/li>\r\n \t<li>Highlight completed projects to prospective clients in both regional and national communities.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3>Action:<\/h3>\r\n<ul>\r\n \t<li>Designed and conducted customer experience (CX) research to better understand the client\u2019s decision-making dynamic and plan for future growth<\/li>\r\n \t<li>Wrote and edited thought leadership pieces to highlight the firm\u2019s industry expertise<\/li>\r\n \t<li>Created PR pitches to increase brand recognition with prospective clients<\/li>\r\n<\/ul>\r\n<h3>Result:<\/h3>\r\n<ul>\r\n \t<li>M+A was featured in consumer and trade media on TV, radio, and print\/digital in both national and local outlets.<\/li>\r\n \t<li>The firm\u2019s client list is growing, along with their prominence in key markets.<\/li>\r\n \t<li>A reputation for deep industry expertise, from healthcare and senior living to retail and education, is a hallmark of the firm.<\/li>\r\n<\/ul>\r\n<em>\u201cMelissa got done in one week what our old PR firm accomplished in one year.\u201d<\/em>\r\n<strong><em>- Samantha Dickerson, Director of Strategic Communications, M+A Architects<\/em><\/strong>\r\n\r\n\u00a0\r\n\r\n<iframe src=\"http:\/\/sinclairstoryline.com\/resources\/embeds\/jw8-embed.html?client=googima&file=https:\/\/content.uplynk.com\/5fdcc52da122482f8260e470257ff3f9.m3u8&autostart=false\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"auto\" 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