{"id":845,"date":"2021-10-19T15:10:12","date_gmt":"2021-10-19T15:10:12","guid":{"rendered":"http:\/\/f4marketing.com\/?post_type=project&#038;p=845"},"modified":"2024-11-26T23:58:55","modified_gmt":"2024-11-26T23:58:55","slug":"recruiter-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/recruiter-marketing\/","title":{"rendered":"Tobin &#038; Associates"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>This nationwide healthcare-recruiting firm needed to reposition for growth and the challenges of today\u2019s healthcare environment.<\/p>\n<h3><\/h3>\n<h3>Action:<\/h3>\n<ul>\n<li>Identified three sustainable competitive advantages<\/li>\n<li>Highlighted those in updated branding, online presence, and messaging<\/li>\n<li>Created and presented a CEU course for candidate clients<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Result:<\/h3>\n<ul>\n<li>Significant firm growth and hiring<\/li>\n<li>Both customers and applicants have the confidence of knowing that they are working with knowledgeable healthcare professionals who create win-win opportunities.<\/li>\n<\/ul>\n<h3><\/h3>\n<p><em>\u201cI was introduced to Melissa Fisher during a period when our company was going through a reorganization. We needed someone who could lead us in the best way to market and brand our company. I wanted to maintain our sophisticated and professional approach, but I wanted to add innovation. <u>Melissa delivered, and she continues to deliver.<\/u> I was impressed with the fact that, for such a reserved lady, she can definitely think outside the box. I highly recommend Melissa and her strategic approach. Melissa will have you work the whole process from beginning to end and ongoing. &#8220;Marketing never stops and never rests\u201d<br \/>\n<\/em><strong>&#8211; Margaret (Peg) Tobin, President\/CEO, Tobin &amp; Associates\u00a0<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now customers and applicants know that they are working with healthcare professionals who create win-win opportunities.<\/p>\n","protected":false},"author":1,"featured_media":846,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\nThis nationwide healthcare-recruiting firm needed to reposition for growth and the challenges of today\u2019s healthcare environment.\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul>\r\n \t<li>Identified three sustainable competitive advantages<\/li>\r\n \t<li>Highlighted those in updated branding, online presence, and messaging<\/li>\r\n \t<li>Created and presented a CEU course for candidate clients<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\n<ul>\r\n \t<li>Significant firm growth and hiring<\/li>\r\n \t<li>Both customers and applicants have the confidence of knowing that they are working with knowledgeable healthcare professionals who create win-win opportunities.<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n\r\n<em>\u201cI was introduced to Melissa Fisher during a period when our company was going through a reorganization. We needed someone who could lead us in the best way to market and brand our company. I wanted to maintain our sophisticated and professional approach, but I wanted to add innovation. <u>Melissa delivered, and she continues to deliver.<\/u> I was impressed with the fact that, for such a reserved lady, she can definitely think outside the box. I highly recommend Melissa and her strategic approach. Melissa will have you work the whole process from beginning to end and ongoing. \"Marketing never stops and never rests\u201d\r\n<\/em><strong>- Margaret (Peg) Tobin, President\/CEO, Tobin & Associates\u00a0<\/strong>","_et_gb_content_width":"","footnotes":""},"project_category":[38,39,6,7,4,31,18,27,26,33,20,8],"project_tag":[],"class_list":["post-845","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-industries","project_category-all-expertise","project_category-growth-strategy","project_category-positioning","project_category-health-care","project_category-competitive-analysis","project_category-differentiators","project_category-messaging","project_category-website","project_category-content-marketing","project_category-workshop-design","project_category-facilitation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tobin &amp; Associates - F4 Marketing<\/title>\n<meta name=\"description\" content=\"Tobin&#039;s storytelling lets customers and applicants know that they are working with healthcare professionals who create win-win opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodchucktestsite.com\/f4\/project\/recruiter-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tobin &amp; Associates - F4 Marketing\" \/>\n<meta property=\"og:description\" content=\"Tobin&#039;s storytelling lets customers and applicants know that they are working with healthcare professionals who create win-win opportunities.\" \/>\n<meta property=\"og:site_name\" content=\"F4 Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T23:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/tobin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/recruiter-marketing\\\/\",\"url\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/recruiter-marketing\\\/\",\"name\":\"Tobin & Associates - F4 Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/f4marketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/recruiter-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/recruiter-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/tobin.png\",\"datePublished\":\"2021-10-19T15:10:12+00:00\",\"dateModified\":\"2024-11-26T23:58:55+00:00\",\"description\":\"Tobin's storytelling lets customers and applicants know that they are working with healthcare professionals who create win-win opportunities.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/recruiter-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/recruiter-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/recruiter-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/tobin.png\",\"contentUrl\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/tobin.png\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/recruiter-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/woodchucktestsite.com\\\/staging3\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tobin &#038; Associates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/f4marketing.com\\\/#website\",\"url\":\"https:\\\/\\\/f4marketing.com\\\/\",\"name\":\"F4 Marketing\",\"description\":\"Businesses seek growth. 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