{"id":848,"date":"2021-10-16T16:10:31","date_gmt":"2021-10-16T16:10:31","guid":{"rendered":"http:\/\/f4marketing.com\/?post_type=project&#038;p=848"},"modified":"2024-11-27T03:24:54","modified_gmt":"2024-11-27T03:24:54","slug":"customer-experience","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/customer-experience\/","title":{"rendered":"MediaSource"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<ul style=\"padding-bottom: 0px;\">\n<li>As the premier PR firm for large medical centers and healthcare providers, MediaSource serves elite medical researchers and professionals.<\/li>\n<li>The principals wanted to grow the business without negatively impacting current clients.<\/li>\n<li>The finite number of opportunities for medical\/health stories with major media presented a challenge and made recruiting new clients tricky.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Action:<\/h3>\n<ul style=\"padding-bottom: 14px;\">\n<li>Uncovered possible growth opportunities through a Strategy Workshop<\/li>\n<li>Identified potential new offerings and new prospects<\/li>\n<li>Designed, fielded, and analyzed customer experience (CX) research to aid in identifying and prioritizing the best growth alternatives<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Result (Ongoing):<\/h3>\n<ul>\n<li>The leadership team has a clear strategy and business development plan to grow the business and recruit new clients, while serving current clients with the same level of outstanding results that they have come to expect.<\/li>\n<li>Key initiatives included new product offerings and expanded industry breadth beyond medical and health.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With customer input, we worked with leadership to create a strategy to grow while producing the same outstanding results for current clients.<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\n<ul style=\"padding-bottom: 0px;\">\r\n \t<li>As the premier PR firm for large medical centers and healthcare providers, MediaSource serves elite medical researchers and professionals.<\/li>\r\n \t<li>The principals wanted to grow the business without negatively impacting current clients.<\/li>\r\n \t<li>The finite number of opportunities for medical\/health stories with major media presented a challenge and made recruiting new clients tricky.<\/li>\r\n<\/ul>\r\n\u00a0\r\n<h3>Action:<\/h3>\r\n<ul style=\"padding-bottom: 14px;\">\r\n \t<li>Uncovered possible growth opportunities through a Strategy Workshop<\/li>\r\n \t<li>Identified potential new offerings and new prospects<\/li>\r\n \t<li>Designed, fielded, and analyzed customer experience (CX) research to aid in identifying and prioritizing the best growth alternatives<\/li>\r\n<\/ul>\r\n\u00a0\r\n<h3>Result (Ongoing):<\/h3>\r\n<ul>\r\n \t<li>The leadership team has a clear strategy and business development plan to grow the business and recruit new clients, while serving current clients with the same level of outstanding results that they have come to expect.<\/li>\r\n \t<li>Key initiatives included new product offerings and expanded industry breadth beyond medical and health.<\/li>\r\n<\/ul>","_et_gb_content_width":"","footnotes":""},"project_category":[39,38,5,31,19,18,8,6,29,30,20],"project_tag":[],"class_list":["post-848","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-expertise","project_category-all-industries","project_category-b2b","project_category-competitive-analysis","project_category-consumer-experience","project_category-differentiators","project_category-facilitation","project_category-growth-strategy","project_category-innovation-ideation","project_category-research-insights","project_category-workshop-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaSource - F4 Marketing<\/title>\n<meta name=\"description\" content=\"With customer input, we worked with leadership to create a strategy to grow while producing the same outstanding results for current clients.\" \/>\n<meta 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