{"id":851,"date":"2021-10-16T18:10:59","date_gmt":"2021-10-16T18:10:59","guid":{"rendered":"http:\/\/f4marketing.com\/?post_type=project&#038;p=851"},"modified":"2022-10-02T14:13:56","modified_gmt":"2022-10-02T14:13:56","slug":"designer-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/designer-marketing\/","title":{"rendered":"Foreground Studio"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>The owners of this landscape architecture firm were ready for explosive \u2013 but targeted \u2013 growth.<\/p>\n<ul>\n<li>Refine the brand and messaging<\/li>\n<li>Generate more high-quality leads<\/li>\n<li>Promote the business to realize its potential<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Action:<\/h3>\n<ul>\n<li>Created branding and new tagline: Live Outside of Ordinary<\/li>\n<li>Developed new Foreground Forethoughts lead-generation tool<\/li>\n<li>Reached out to the community (and prospective clients) with an informative Modern Landscape Design presentation and Q&amp;A<\/li>\n<li>Increased awareness and generated leads with new digital strategy, including both ads and organic<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Result:<\/h3>\n<ul>\n<li>More leads are coming in from promising target prospects interested in undertaking large-scale residential and commercial projects.\n<ul>\n<li>These prospects and their projects are more attractive \u2013 both aesthetically and financially.<\/li>\n<li>They are a better fit for the firm and the talents of the principals.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><em>\u201cForeground is an outdoor living and landscape design firm. We were in the midst of retooling our company to focus on our desired clientele\u00a0and project types, and\u00a0we <\/em><em>were referred to Melissa by an Architect we work with regularly. Wow, what a great partnership this has been. We are not a typical landscape company and Melissa got that right away. She understood that we needed to target a certain type of client who was looking for our modern and outside-the-ordinary style. In fact she came up with our new slogan (and now a mantra we live by) &#8220;Live Outside of Ordinary!&#8221; Melissa&#8217;s thorough, detailed research of our industry and competitors combined with her unique perspective on marketing and business development\u00a0has led to a marked increase in our online traffic, quality leads, and ultimately sales! (<\/em><em>I still think this [checklist] is a genius idea and something that will be super impactful.) <\/em><em>As a company, I am sure we would have survived the uncertain and challenging\u00a0times we are living through, but <u>thanks to Melissa, we are thriving and looking forward to future growth.\u201d<br \/>\n<\/u><\/em><strong>&#8211; Noah Mabry, Principal,\u00a0Lead Designer<\/strong><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden; padding-top: 15px;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fforegroundstudio%2Fvideos%2F2205595853064320%2F&amp;show_text=false&amp;width=476&amp;t=0\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The owners of this landscape architecture firm were ready for explosive \u2013 but targeted \u2013 growth. Result: High-quality leads and projects.<\/p>\n","protected":false},"author":1,"featured_media":1697,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\nThe owners of this landscape architecture firm were ready for explosive \u2013 but targeted \u2013 growth.\r\n<ul>\r\n \t<li>Refine the brand and messaging<\/li>\r\n \t<li>Generate more high-quality leads<\/li>\r\n \t<li>Promote the business to realize its potential<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul>\r\n \t<li>Created branding and new tagline: Live Outside of Ordinary<\/li>\r\n \t<li>Developed new Foreground Forethoughts lead-generation tool<\/li>\r\n \t<li>Reached out to the community (and prospective clients) with an informative Modern Landscape Design presentation and Q&A<\/li>\r\n \t<li>Increased awareness and generated leads with new digital strategy, including both ads and organic<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\n<ul>\r\n \t<li>More leads are coming in from promising target prospects interested in undertaking large-scale residential and commercial projects.\r\n<ul>\r\n \t<li>These prospects and their projects are more attractive \u2013 both aesthetically and financially.<\/li>\r\n \t<li>They are a better fit for the firm and the talents of the principals.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n<em>\u201cForeground is an outdoor living and landscape design firm. We were in the midst of retooling our company to focus on our desired clientele\u00a0and project types, and\u00a0we <\/em><em>were referred to Melissa by an Architect we work with regularly. Wow, what a great partnership this has been. We are not a typical landscape company and Melissa got that right away. She understood that we needed to target a certain type of client who was looking for our modern and outside-the-ordinary style. In fact she came up with our new slogan (and now a mantra we live by) \"Live Outside of Ordinary!\" Melissa's thorough, detailed research of our industry and competitors combined with her unique perspective on marketing and business development\u00a0has led to a marked increase in our online traffic, quality leads, and ultimately sales! (<\/em><em>I still think this [checklist] is a genius idea and something that will be super impactful.) <\/em><em>As a company, I am sure we would have survived the uncertain and challenging\u00a0times we are living through, but <u>thanks to Melissa, we are thriving and looking forward to future growth.\u201d\r\n<\/u><\/em><strong>- Noah Mabry, Principal,\u00a0Lead Designer<\/strong>\r\n\r\n<iframe style=\"border: none; overflow: hidden; padding-top: 15px;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&href=https%3A%2F%2Fwww.facebook.com%2Fforegroundstudio%2Fvideos%2F2205595853064320%2F&show_text=false&width=476&t=0\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>","_et_gb_content_width":"","footnotes":""},"project_category":[39,38,9,31,3,33,18,6,27,7,24,23,26],"project_tag":[],"class_list":["post-851","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-expertise","project_category-all-industries","project_category-branding-logo","project_category-competitive-analysis","project_category-consumer","project_category-content-marketing","project_category-differentiators","project_category-growth-strategy","project_category-messaging","project_category-positioning","project_category-promotion-advertising","project_category-social-digital","project_category-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foreground Studio - F4 Marketing<\/title>\n<meta name=\"description\" content=\"The owners of this landscape architecture firm were ready for explosive \u2013 but targeted \u2013 growth. 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