{"id":854,"date":"2021-10-11T15:11:18","date_gmt":"2021-10-11T15:11:18","guid":{"rendered":"http:\/\/f4marketing.com\/?post_type=project&#038;p=854"},"modified":"2022-10-03T15:16:04","modified_gmt":"2022-10-03T15:16:04","slug":"logistics-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/logistics-marketing\/","title":{"rendered":"Vantage Point Logistics &#8211; VPL"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>The founders of this B2B logistics consultancy needed a go-to-market strategy to prepare for their first major industry trade show.<\/p>\n<h3><\/h3>\n<h3>Action:<\/h3>\n<ul style=\"padding-bottom: 8px;\">\n<li>Refined messaging to focus on competitive strengths<\/li>\n<li>Developed creative, cost-effective promotional programs\n<ul style=\"padding-bottom: 8px;\">\n<li>Conceived and designed Dollars for Scholars promotion<\/li>\n<li>Created awareness for the company<\/li>\n<li>Attracted the attention of key prospects<\/li>\n<li>Generated promising leads<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Result:<\/h3>\n<p>We generated face-to-face meetings that led to RFPs with multiple prospects.<br \/>\n&nbsp;<br \/>\n<em>\u201cMelissa did an outstanding job working with our start-up company, helping to formulate an overall marketing message. She then assisted in customizing that message for an industry trade show. Melissa listens to the customer to understand their business, their marketing needs, and their style, in order to develop the most effective message. I would recommend Melissa to any of my colleagues, knowing she will provide <u>great work in a professional manner<\/u>.\u201d<br \/>\n<\/em><strong>&#8211; Eric McGlade, Partner, Vantage Point Logistics, LLC\u00a0<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This B2B logistics consultancy needed a go-to-market strategy to prepare for their first major industry trade show. Result: multiple RFPs.<\/p>\n","protected":false},"author":1,"featured_media":855,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\nThe founders of this B2B logistics consultancy needed a go-to-market strategy to prepare for their first major industry trade show.\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul style=\"padding-bottom: 8px;\">\r\n \t<li>Refined messaging to focus on competitive strengths<\/li>\r\n \t<li>Developed creative, cost-effective promotional programs\r\n<ul style=\"padding-bottom: 8px;\">\r\n \t<li>Conceived and designed Dollars for Scholars promotion<\/li>\r\n \t<li>Created awareness for the company<\/li>\r\n \t<li>Attracted the attention of key prospects<\/li>\r\n \t<li>Generated promising leads<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\nWe generated face-to-face meetings that led to RFPs with multiple prospects.\r\n\u00a0\r\n<em>\u201cMelissa did an outstanding job working with our start-up company, helping to formulate an overall marketing message. She then assisted in customizing that message for an industry trade show. Melissa listens to the customer to understand their business, their marketing needs, and their style, in order to develop the most effective message. I would recommend Melissa to any of my colleagues, knowing she will provide <u>great work in a professional manner<\/u>.\u201d\r\n<\/em><strong>- Eric McGlade, Partner, Vantage Point Logistics, LLC\u00a0<\/strong>","_et_gb_content_width":"","footnotes":""},"project_category":[38,39,17,7,31,5,18,27,24,22],"project_tag":[],"class_list":["post-854","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-industries","project_category-all-expertise","project_category-go-to-market-strategy","project_category-positioning","project_category-competitive-analysis","project_category-b2b","project_category-differentiators","project_category-messaging","project_category-promotion-advertising","project_category-sales-collateral"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vantage Point Logistics - VPL - F4 Marketing<\/title>\n<meta name=\"description\" content=\"This B2B logistics consultancy needed a go-to-market strategy to prepare for their first major industry trade show. 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