{"id":864,"date":"2021-10-17T15:14:40","date_gmt":"2021-10-17T15:14:40","guid":{"rendered":"http:\/\/f4marketing.com\/?post_type=project&#038;p=864"},"modified":"2024-11-27T03:21:36","modified_gmt":"2024-11-27T03:21:36","slug":"b2b-marketing-2","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/b2b-marketing-2\/","title":{"rendered":"Halex"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>This Southern California-based construction materials manufacturer wanted to<\/p>\n<ul>\n<li>Audit the brand<\/li>\n<li>Gain insights into the user\u2019s likes and dislikes<\/li>\n<li>Drive product innovation<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Action:<\/h3>\n<ul>\n<li>Talked to professionals who use these products every day to make a living<\/li>\n<li>Uncovered multiple opportunities to expand the brand and product offerings<\/li>\n<li>Drove profitable new retail business<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Result:<\/h3>\n<p>Several new products were introduced at Surfaces (industry trade show) with others in the pipeline.<\/p>\n<p>&nbsp;<\/p>\n<p data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1674 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-1.png\" alt=\"\" width=\"578\" height=\"324\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-1.png 578w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-1-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 578px, 100vw\" \/><\/p>\n<p data-wp-editing=\"1\"><img decoding=\"async\" class=\"aligncenter wp-image-1675 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-2.jpg\" alt=\"\" width=\"572\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-2.jpg 572w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-2-480x272.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 572px, 100vw\" \/><\/p>\n<p data-wp-editing=\"1\"><img decoding=\"async\" class=\"aligncenter wp-image-1676 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-3.png\" alt=\"\" width=\"572\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-3.png 550w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-3-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/p>\n<p data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1677 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Halex-4.jpg\" alt=\"\" width=\"538\" height=\"302\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Halex-4.jpg 538w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Halex-4-480x269.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 538px, 100vw\" \/><\/p>\n<p data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1678 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Halex-5.png\" alt=\"\" width=\"552\" height=\"310\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Halex-5.png 552w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Halex-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 552px, 100vw\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For this construction materials manufacturer we audited the brand, gained insights into the user\u2019s likes and dislikes, and drove innovation.<\/p>\n","protected":false},"author":1,"featured_media":865,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\nThis Southern California-based construction materials manufacturer wanted to\r\n<ul>\r\n \t<li>Audit the brand<\/li>\r\n \t<li>Gain insights into the user\u2019s likes and dislikes<\/li>\r\n \t<li>Drive product innovation<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul>\r\n \t<li>Talked to professionals who use these products every day to make a living<\/li>\r\n \t<li>Uncovered multiple opportunities to expand the brand and product offerings<\/li>\r\n \t<li>Drove profitable new retail business<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\nSeveral new products were introduced at Surfaces (industry trade show) with others in the pipeline.\r\n\r\n\u00a0\r\n<p data-wp-editing=\"1\"><img class=\"aligncenter wp-image-1674 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-1.png\" alt=\"\" width=\"578\" height=\"324\" \/><\/p>\r\n<p data-wp-editing=\"1\"><img class=\"aligncenter wp-image-1675 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-2.jpg\" alt=\"\" width=\"572\" height=\"324\" \/><\/p>\r\n<p data-wp-editing=\"1\"><img class=\"aligncenter wp-image-1676 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/halex-3.png\" alt=\"\" width=\"550\" height=\"308\" \/><\/p>\r\n<p data-wp-editing=\"1\"><img class=\"aligncenter wp-image-1677 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Halex-4.jpg\" alt=\"\" width=\"538\" height=\"302\" \/><\/p>\r\n<p data-wp-editing=\"1\"><img class=\"aligncenter wp-image-1678 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/Halex-5.png\" alt=\"\" width=\"552\" height=\"310\" \/><\/p>","_et_gb_content_width":"","footnotes":""},"project_category":[39,38,5,31,33,19,18,6,29,47,27,28,45,46,7,32,30,22,23,26],"project_tag":[],"class_list":["post-864","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-expertise","project_category-all-industries","project_category-b2b","project_category-competitive-analysis","project_category-content-marketing","project_category-consumer-experience","project_category-differentiators","project_category-growth-strategy","project_category-innovation-ideation","project_category-businesses-with-international-reach","project_category-messaging","project_category-new-products","project_category-private-equity-venture-capital","project_category-private-equity-venture-capital-expertise","project_category-positioning","project_category-public-relations","project_category-research-insights","project_category-sales-collateral","project_category-social-digital","project_category-website"],"acf":[],"yoast_head":"<!-- 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