{"id":917,"date":"2021-10-17T18:16:10","date_gmt":"2021-10-17T18:16:10","guid":{"rendered":"http:\/\/f4marketing.com\/?post_type=project&#038;p=917"},"modified":"2022-10-02T13:52:19","modified_gmt":"2022-10-02T13:52:19","slug":"tool-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/tool-marketing\/","title":{"rendered":"Orcon"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>The executive team of the premier flooring tool brand wanted to<\/p>\n<ul style=\"padding-bottom: 0px;\">\n<li>Enhance the brand\u2019s market-leader reputation<\/li>\n<li>Refresh the brand<\/li>\n<li>Identify innovation opportunities<\/li>\n<li>Set product development direction<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Action:<\/h3>\n<ul style=\"padding-bottom: 5px;\">\n<li>Conducted research with end users\n<ul style=\"padding-bottom: 0px;\">\n<li>Focus groups to understand everyday frustrations and desires<\/li>\n<li>On-site observational research with users in action with their tools<\/li>\n<li style=\"margin-left: -34px;\">Produced promotional and instructional YouTube videos<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Result:<\/h3>\n<ul style=\"padding-bottom: 0px;\">\n<li>Helpful insights informed the future plans of this very well respected brand.<\/li>\n<li>New product concepts kept the brand at the forefront of innovation.<\/li>\n<li>Sales and trade show tools communicated the brand\u2019s leadership position.<\/li>\n<li>Thousands of YouTube views from 20+ Floored by Orcon videos reinforced the brand\u2019s reputation as the industry expert.\n<ul>\n<li>Translated videos into Spanish for large groups of installers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;10px|0px|10px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Floored by Orcon YouTube videos<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/orcon-video-cover-1.png&#8221; title_text=&#8221;orcon-video-cover-1&#8243; url=&#8221;https:\/\/www.youtube.com\/user\/versashield\/videos&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=XSwxKC97Fnw&#8221; image_src=&#8221;https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/orcon-video-cover-2.png&#8221; play_icon_color=&#8221;RGBA(0,0,0,0)&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Marketing refreshed the brand, identified innovation opportunities, and increased sales for this exemplar flooring tool brand. <\/p>\n","protected":false},"author":1,"featured_media":1004,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3><p>The executive team of the premier flooring tool brand wanted to<\/p><ul><li>Enhance the brand\u2019s market-leader reputation<\/li><li>Refresh the brand<\/li><li>Identify innovation opportunities<\/li><li>Set product development direction<\/li><\/ul><p>\u00a0<\/p><h3>Action:<\/h3><ul><li>Conducted research with end users<ul><li>Focus groups to understand everyday frustrations and desires<\/li><li>On-site observational research with users in action with their tools<\/li><\/ul><\/li><li>Produced promotional and instructional YouTube videos<\/li><\/ul><p>\u00a0<\/p><h3>Result:<\/h3><ul><li>Helpful insights informed the future plans of this very well respected brand.<\/li><li>New product concepts kept the brand at the forefront of innovation.<\/li><li>Sales and trade show tools communicated the brand\u2019s leadership position.<\/li><li>Thousands of YouTube views from 20+ Floored by Orcon videos reinforced the brand\u2019s reputation as the industry expert.<ul><li>Translated videos into Spanish for large groups of installers<\/li><\/ul><\/li><\/ul>","_et_gb_content_width":"","footnotes":""},"project_category":[39,38,5,31,33,18,6,29,47,27,28,45,46,7,32,30,23,25,26],"project_tag":[],"class_list":["post-917","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-expertise","project_category-all-industries","project_category-b2b","project_category-competitive-analysis","project_category-content-marketing","project_category-differentiators","project_category-growth-strategy","project_category-innovation-ideation","project_category-businesses-with-international-reach","project_category-messaging","project_category-new-products","project_category-private-equity-venture-capital","project_category-private-equity-venture-capital-expertise","project_category-positioning","project_category-public-relations","project_category-research-insights","project_category-social-digital","project_category-video","project_category-website"],"acf":[],"yoast_head":"<!-- This site is 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