{"id":921,"date":"2021-10-19T10:17:29","date_gmt":"2021-10-19T10:17:29","guid":{"rendered":"http:\/\/f4marketing.com\/?post_type=project&#038;p=921"},"modified":"2022-10-02T13:32:46","modified_gmt":"2022-10-02T13:32:46","slug":"fashion-marketing","status":"publish","type":"project","link":"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/","title":{"rendered":"Lil Bear"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Issue:<\/h3>\n<p>This socially-focused fashion designer wanted to<\/p>\n<ul>\n<li>Update the brand image<\/li>\n<li>Prepare for national launch<\/li>\n<li>Attract major retailer interest<\/li>\n<\/ul>\n<h3>\u00a0<\/h3>\n<h3>Action:<\/h3>\n<ul>\n<li>Refined the brand identity and website<\/li>\n<li>Created sales materials to showcase these luxurious, handmade, fair-trade fashions<\/li>\n<\/ul>\n<h3>\u00a0<\/h3>\n<h3>Result:<\/h3>\n<ul>\n<li>This business has grown and expanded into new areas.<\/li>\n<li>The designer is pursuing and vetting national distribution opportunities.<\/li>\n<\/ul>\n<h3>\u00a0<\/h3>\n<p><em>\u201cMelissa is always on point. Her connections to get the job done were excellent. End result: impressive website and marketing brochure.\u201d<br \/><\/em><strong>&#8211; Laura Berry, President, LilBear LLC<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1038 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/lil-bear-image.jpg\" alt=\"\" width=\"700\" height=\"432\" srcset=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/lil-bear-image.jpg 700w, https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/lil-bear-image-480x296.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For this socially-focused fashion designer we refined the brand and messaging and created sales materials to prepare for national launch.<\/p>\n","protected":false},"author":1,"featured_media":1003,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Issue:<\/h3>\r\nThis socially-focused fashion designer wanted to\r\n<ul>\r\n \t<li>Update the brand image<\/li>\r\n \t<li>Prepare for national launch<\/li>\r\n \t<li>Attract major retailer interest<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Action:<\/h3>\r\n<ul>\r\n \t<li>Refined the brand identity and website<\/li>\r\n \t<li>Created sales materials to showcase these luxurious, handmade, fair-trade fashions<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n<h3>Result:<\/h3>\r\n<ul>\r\n \t<li>This business has grown and expanded into new areas.<\/li>\r\n \t<li>The designer is pursuing and vetting national distribution opportunities.<\/li>\r\n<\/ul>\r\n<h3><\/h3>\r\n\r\n<em>\u201cMelissa is always on point. Her connections to get the job done were excellent. End result: impressive website and marketing brochure.\u201d\r\n<\/em><strong>- Laura Berry, President, LilBear LLC<\/strong>\r\n\r\n<img class=\"aligncenter wp-image-1038 size-full\" src=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/lil-bear-image.jpg\" alt=\"\" width=\"700\" height=\"432\" \/>","_et_gb_content_width":"","footnotes":""},"project_category":[38,39,17,3,7,31,18,27,26,24],"project_tag":[],"class_list":["post-921","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-industries","project_category-all-expertise","project_category-go-to-market-strategy","project_category-consumer","project_category-positioning","project_category-competitive-analysis","project_category-differentiators","project_category-messaging","project_category-website","project_category-promotion-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lil Bear - F4 Marketing<\/title>\n<meta name=\"description\" content=\"For this socially-focused fashion designer we refined the brand and messaging and created sales materials to prepare for national launch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lil Bear - F4 Marketing\" \/>\n<meta property=\"og:description\" content=\"For this socially-focused fashion designer we refined the brand and messaging and created sales materials to prepare for national launch.\" \/>\n<meta property=\"og:site_name\" content=\"F4 Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-02T13:32:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/lil-bear.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/fashion-marketing\\\/\",\"url\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/fashion-marketing\\\/\",\"name\":\"Lil Bear - F4 Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/f4marketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/fashion-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/fashion-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/lil-bear.jpg\",\"datePublished\":\"2021-10-19T10:17:29+00:00\",\"dateModified\":\"2022-10-02T13:32:46+00:00\",\"description\":\"For this socially-focused fashion designer we refined the brand and messaging and created sales materials to prepare for national launch.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/fashion-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/fashion-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/fashion-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/lil-bear.jpg\",\"contentUrl\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/lil-bear.jpg\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/project\\\/fashion-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/woodchucktestsite.com\\\/f4\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/woodchucktestsite.com\\\/staging3\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lil Bear\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/f4marketing.com\\\/#website\",\"url\":\"https:\\\/\\\/f4marketing.com\\\/\",\"name\":\"F4 Marketing\",\"description\":\"Businesses seek growth. We find it. They profit.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/f4marketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lil Bear - F4 Marketing","description":"For this socially-focused fashion designer we refined the brand and messaging and created sales materials to prepare for national launch.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Lil Bear - F4 Marketing","og_description":"For this socially-focused fashion designer we refined the brand and messaging and created sales materials to prepare for national launch.","og_site_name":"F4 Marketing","article_modified_time":"2022-10-02T13:32:46+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/lil-bear.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/","url":"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/","name":"Lil Bear - F4 Marketing","isPartOf":{"@id":"https:\/\/f4marketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/#primaryimage"},"image":{"@id":"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/lil-bear.jpg","datePublished":"2021-10-19T10:17:29+00:00","dateModified":"2022-10-02T13:32:46+00:00","description":"For this socially-focused fashion designer we refined the brand and messaging and created sales materials to prepare for national launch.","breadcrumb":{"@id":"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/#primaryimage","url":"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/lil-bear.jpg","contentUrl":"https:\/\/woodchucktestsite.com\/f4\/wp-content\/uploads\/2021\/10\/lil-bear.jpg","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/woodchucktestsite.com\/f4\/project\/fashion-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/woodchucktestsite.com\/f4\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/woodchucktestsite.com\/staging3\/project\/"},{"@type":"ListItem","position":3,"name":"Lil Bear"}]},{"@type":"WebSite","@id":"https:\/\/f4marketing.com\/#website","url":"https:\/\/f4marketing.com\/","name":"F4 Marketing","description":"Businesses seek growth. We find it. They profit.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/f4marketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project\/921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/comments?post=921"}],"version-history":[{"count":12,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project\/921\/revisions"}],"predecessor-version":[{"id":2913,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project\/921\/revisions\/2913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/media\/1003"}],"wp:attachment":[{"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/media?parent=921"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project_category?post=921"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/woodchucktestsite.com\/f4\/wp-json\/wp\/v2\/project_tag?post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}