capitalize
Issue
The leadership team of this innovative biotech firm wanted to clarify and focus the company’s positioning and branding to increase awareness, build the brand’s prestige, and prepare for partnerships with major players in the biologics industry.
Action
- Benefits-based positioning and messaging
- Communications hierarchy by customer segment
- Business model definition: Design. Develop. Deliver.
- Hero brand development and logo: LiveMicrobe
- Website: major overhaul
- Thought leadership
- Marketing calendar
- Social media posts
- Industry/CDMO research
- Industry media PR
- Case studies, inc. ROI-based results
- Storytelling for 3Bar
- Video: concept, script, and editing direction
Result (work is ongoing)
- The end result positions 3Bar Bio among a group of fast-growing industry innovators, spurs new business, and readies 3Bar for acquisition. New product offerings are in demand, and the client list is growing rapidly.
We had the pleasure of working with Melissa over the past year, as she transformed our marketing brand and messaging to be customer facing. Her marketing insights were key in helping us organize our business around three areas – design, develop, deliver. Her guidance through this process has completely changed how we present ourselves to the industry, and we’re already seeing ROI from her work. Melissa has a true interest in learning about your company and industry, and how to best position in the market. Melissa is a delight to work with and I highly recommend!
— Jane Fife, Chief Technical Officer at 3Bar Bio
Just finished a very productive strategic marketing project with Melissa! She was able to guide us through strategic messaging, revising our website, and orienting 3Bar towards customer benefits (as opposed to capabilities). Our brand evolved and Melissa was key in shaping that trajectory. If you are looking for someone to “roll-up-their-sleeves” and bring the strategic thinking, I highly recommend her for her strategy and marketing skills!
— Chris Koenig, Chief Commercial Officer at 3Bar Bio
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